PRODUCTS

Online Measurement Services

Nielsen Online's innovative suite of Internet media and market research products help publishers and brands understand, measure and

respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate

your product, site or brand, target your audience, define your business objectives and power your online strategy.

• Examine Web audiences by site, demographic profile and behavior
• Identify your target audience, where they go, and what they do online
• Optimize your online advertising strategy
• Evaluate your competitors' strategies, site traffic and advertising spends
• Measure streaming media and online video consumption
• Understand your brand impact across online and offline media
• Develop and execute winning content strategies