IAG

Audiences are watching TV, streaming video on the web and doing mobile “check-ins” on the go. How can you be

sure your message is impacting the right audience on the right platform in the right place at the right time?

How We Can Help

As consumers redefine traditional audience rules, Nielsen’s broad view of online landscape provides a broad range

of metrics and trusted analytics to identify the best places to reach any demographic, through any media, at any time

of day. Whether consumers are interacting with reality TV or fantasy sports, Nielsen provides clarity about consumer reach,

engagement and behavior across multiple screens.

How We Do It

Nielsen’s integrated solutions include:

Reporting from the only dataset measuring TV and the Internet in the same household, making single source a reality

 

Analysis of media spend on offline sales via comparisons of Gross Ratings Points and POS data giving a true picture of ROI

 

Fusion of data obtained from digital set top boxes which augment our existing TV panel measurement, allowing for more

granular analysis

 

Tracking and analysis of web site performance along with information about audience consumption of, and engagement with,

streaming media making it easier to get a true picture of campaign effectiveness

 

Measurement of television viewing in out-of-home locations such as hotels, bars and health clubs, providing a complete picture

of your audience