Nielsen Video CENSUS

The first and only syndicated service to blend panel and sever based metrics in streaming media measurement.

Setting standards for online video measurement, VideoCensus delivers precise information about audience consumption of—and
engagement in—streaming media. It’s the fi rst-ever syndicated online video measurement service to combine patented panel and
census technologies, and provide an end-to-end accounting of audience size, demographic composition, engagement and
competitive activity.

Using a technology- and platform-agnostic data collection system, VideoCensus objectively measures all methods of streaming
media delivery regardless of the application, protocol or viewing platform. And, through its proprietary combination of technologies,
VideoCensus can easily report on viewing of cached content, peer-to-peer programs and digital rights-managed (DRM) video streams.
In this way, VideoCensus allows for seamless reporting as the industry continues to innovate and grow.

Video Census Features:

• Objectivity: Technology- and platform-agnostic, VideoCensus
measures all streaming media in the same way

• Accuracy: VideoCensus identifi es and measures every tagged
stream for total measurement and reporting precision

• Granularity: By measuring every single tagged stream,
VideoCensus reports all the way down to the level of a specifi c
video, including program type and name

• Scalability: VideoCensus counts all tagged streams—one
single stream, or one million streams. It’s completely scalable,
and can be tailored to each site and publisher

• Flexibility: VideoCensus’ patented technology easily adapts
to any changes in the industry, platforms or streaming
technologies.