Nielsen’s Market Intelligence provides insights into the competitive online landscape through independent,
near real-time performance ranking and audience demographic profi ling of audited Web and
Mobile sites and Video Streaming activities, irrespective of audience size, visitor location or device.

Utilizing Nielsen’s unique browser-based measurement methodology, Market Intelligence
provides business effectiveness metrics, including unique browsers, page impressions, frequency and session
duration to build comprehensive census-based pictures of actual domestic and global traffi c to audited Web sites.

Market Intelligence Provides Insights on:

• How your competitors’ sites perform in your local
market—and how your site compares

• Which site has the strongest traffi c to their channels,
in a range of near real-time frequencies

• Which Web sites or content your visitors are most
attracted to

• The geographical location of your visitors and your
competitors’ visitors

• The demographic breakdown of your—and your
competitors’—video content Combining

Combining Nielsen’s Web site measurement service SiteCensus, and the online advertising tracking service
Campaign Analysis, Market Intelligence delivers a fully incorporated and holistic view of the online market.

• Accurate and timely data
The most statistically correct, near real-time daily, weekly and monthly unique browser, impression and duration metrics

• Independent, Credible Validation
Market Intelligence’s accurate and rich data provides potential advertisers, media buyers and investors
with credible, reliable data and insight into your site’s performance and reach

• Support Strategic Decisions
Rich data and actionable insights to support your business objectives including product launches,
marketing campaigns, partnerships and communitybuilding