Introducing Nielsen Video Analytics

Nielsen has invested in census-level solutions to provide advertisters with an immediate read on video campaign and content performance.

Video Analytics provides daily insights into

1. Who saw the video event (both content and advertising)

2. How they interacted with it (attentiveness)

3. Resulting in efficient and effective online video advertising campaigns

Immediacy of results and detailed analytics - guidance to hit your target

1. First ever linkage of "counting" metics to "effectiveness" metrics

2. Posting on daily attentiveness scores to support buy/sell transactions

3. Demographic reporting at the campaign and creative execution level

4. "Overnights" for the Premium LF content market